Musto has been extremely successful in the sailing, shooting and equestrian markets for many years. The company has established itself as a market leader in its core fields, as well as expanding into lifestyle clothing.

In order to take the business to the next level the Musto shareholders and management team appointed NM Rothschild to conduct a full strategic review of the business in March of this year. It concluded that the brand had substantial potential internationally and the time was right to look for a business partner with the necessary experience, skill and knowledge in building strong consumer brands.

Phoenix Equity Partners, a London based private equity company, were chosen and have now secured a majority shareholding in Musto. The Musto family has retained a 25% shareholding in the company as they wish to continue their involvement with the brand in the future. Both Keith Musto and Nigel Musto will be on the Main Board. Nigel Musto commented: “The management team is very happy that the right partner has been found and the foundations put in place for an exciting future.”