Sometimes the best ideas are the simplest ones. Here’s an example.

This is the Muggi, a drinks holder for ferrying those endless teas and coffees made on board a yacht from the galley to the cockpit. It was the idea of former soldier and treehouse designer David Trotter, who made a prototype from the neoprene use to seal treehouses and decided it worked so well he’d launch it on the market.

In six weeks, he’d made a stock of Muggis, set up a company, launched a website, sent out press releases and mugs to us press folk and exhibited at the London Boat Show.

I’m told the Muggi went down well and that a certain Royal visitor took away four of them.

I wonder if they spelt the name right on the mug?

I must admit I quite like the misspelling of my name; it looks like more of a brand than the original. That extra ‘i’ is in tune with these iPad, iEverything days.

Here’s the sub-edited version, though.