This excellent idea for a promotion at Cowes Week presents a good reason to try to wear your wedge heels aboard – well, for women anyway.

G. H. Mumm will have this ‘Water Butler’ (or similar) out on the water on Ladies Day, Tuesday 4 August. He will cruise around in this – phwaor! – extremely handsome looking classic Riva serving chilled bottles of champagne to the most stylish crews.