The PSP Southampton Boat Show has announced that the first ever Ladies Day in the Show’s history will have an official charity in Touching Tiny Lives – Action Medical Research’s fundraising appeal which aims to help the most vulnerable babies in this country.

Ladies Day, Thursday 18 September, represents an opportunity for all women to treat themselves to a great day out with the girls – safe in the knowledge that as well as having a fantastic time, they’ll also be benefiting a valuable cause at the same time.

Possibilities include retail therapy, tasting their way through delicacies at the Show’s new Restaurant SO40, the retro fashion show (which will feature Liz Hurley’s new swimwear range!), or simply sitting back and taking in the Show at the Sunseeker Champagne Bar.

But for those women who are really looking to indulge themselves, the ‘Ladies Day Experience’ at £85.00 is just the ticket. These ‘Elite Ladies’ will gain access to the Ladies Day Lounge where they will be treated to delicious chocolates from Elizabeth Shaw, be able to peruse the latest fashions from Chatham Clothing’s leisure range, enjoy a buffet lunch, private pay bar facilities, contemporary Platinum Lounge, and enjoy an on-water experience on either a Fairline, Sunseeker, or Princess boat.

And that’s not all. The luxury experience wouldn’t quite be complete without rubbing shoulders with the rich and famous, so continuing the Ladies Day theme, female celebrity power boat champion Shelley Jory will be on hand to talk about her experiences as a professional racer.

Andrew Williams, Managing Director of National Boat Shows comments, “We’re delighted to have on board such a fantastic charity as Action Medical Research with their Touching Tiny Lives appeal. The invaluable work the charity carries out will no doubt resonate with all our visitors, particularly the many families we welcome through our gates each year. Therefore we felt they would be a particularly suitable partner for our Ladies Day initiative. We are delighted to be able to contribute to their vital research through contributions from ticket sales at the Show.”

Each year in the UK around 70,000 babies need special care when they are born – around 10% of all UK births. Money raised through the Touching Tiny Lives appeal supports leading doctors and scientists who are working to find better ways to diagnose women at risk of pregnancy complications, to understand why premature birth occurs and find ways to prevent it; as well as looking for new treatments to help sick babies.