It’s business as usual for the world’s oldest and largest sailing regatta. The team at Cowes Week Limited, the organisation behind the event, announced today that despite no new title sponsor being signed, they are still in ongoing discussions with a number of companies regarding the sponsorship for 2009 and beyond. Whatever the outcome, they want sailors and spectators alike to rest assured the regatta will sail ahead as usual.

“Despite the tough sports marketing climate at the moment, we are in proactive discussions with a number of prospective headline sponsors. Our approach is very flexible, which is imperative given current market conditions. Any companies interested in the sponsorship of the event still have time to come on board for 2009,” said Stuart Quarrie, CEO of Cowes Week Limited.

“In the meantime, we will soon be in a position to announce some exciting new additions to our family of supporting sponsors, and whatever happens, even with no title sponsor, the event will go ahead as usual this year.”