Whyte & Mackay and Earls Court have committed £3.5 million to the Earls Court Boat Show in 2007 have also now signed a three year deal with an option to extend further after the 2009 event. This investment level means the sponsorship will extend far beyond the Earls Court Boat Show itself.

Matthew Gordon, Whyte & Mackay Group Marketing Director said: “This sponsorship is an ideal and natural fit for Whyte & Mackay. Our relationship with the water goes back 100 years.”

James Brooke, Earls Court Boat Show Director also commented: “Throughout the negotiations, Whyte & Mackay has consistently demonstrated an affinity with our ideals and vision for the Earls Court Boat Show. The scale of their commitment demonstrates the massive commercial appeal of the boat show. This sponsorship is not just great news for us, the whole industry will benefit from it.”

In the last four weeks Earls Court Boat Show has had well over 500 stand applications from companies representing every sector of the marine industry, which represents over two thirds of the total floor space available to the show in Earls Court 1 and 2.