Alex Thomson Racing (ATR) has announced that sponsorship from Hugo Boss and RS Components has been confirmed for his 2004 Vendée Globe campaign. Philipp Wolff, director of communications at Hugo Boss explains; “Alex embodies the charisma, lateral thinking and individualistic style in which Hugo Boss prides itself.”

Graham Johnson, UK marketing manager for RS Components, says: “We actively seek to encourage the spirit of endeavour and achievement as it epitomises the role RS plays in its own business operations, helping thousands of customers and organisations achieve great things in their own sphere of activity.”

Keith Mills, Thomson’s partner in AT Racing and CEO of the London 2012 bid for the Olympics said; “I feel sure that it’s only a matter of time now before the right company recognises the extraordinary opportunity that sponsorship of this campaign presents and snaps up the title role.”

The fifth Vendee Globe race starts on 7 November at the French port of Les Sables D’Olonne.